Recently this book was being discussed and I decided it was time for me to understand this "chasm" a bit more. I picked up the book from Amazon (I love Amazon!) and read through it and took notes. Finished it up in about a week. I would definitely recommend this book to technology product managers and marketing professionals. It focuses on the product marketing and positioning for determining a target market and what it takes to get your products across the "chasm" of early adopters into the early majority. Here's a good summary.
You can learn more about this great book on Wikipedia - Crossing the Chasm
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