ProductCamp RTP - 1110

Product Management - 10 important things we must do:

1. Think - Take time away or you can easily become swallowed into the tactical.
2. Leadership - 90% of your job.
3. Pricing - Product Management should own the pricing of their product. Pricing is the only thing that brings in revenue
4. Measure - Customer Satisfaction, Defects, Costs, etc. Track and share. It's easier to lead when you have the information to lead.
5. Observe - Watch and learn. Observe your customers, determine why, and learn.
6. Define your personas- Who are your buyers vs. users. Know their background, daily activities, etc.
7. Call Reports - Validate assumptions, Discuss new opportunities
8. Manage Roadmaps - Feature vs. Release based, Most important deliverable, review weekly. Make your roadmap, fill it in with key milestones and strategy.
9. Win/Loss Analysis - Helps identify key features. Sales Process problems. Win\Loss analysis will be a career differentiator.
10. Write Problem Statements - Don't just have it in your head.