A couple of key points:
- Scrum\Agile really misunderstand the role of product management and try to box it in to this "Product Owner" role. Unfortunately, you can't fit a square peg in a round hole...there are some struggles.
- Product Manager who are also SCRUM "product owners" will struggle trying to embed themselves in SCRUM while also being the market expert that executives expect them to be.
- When giving the presentation I tried to focus on introducing the problem and then presenting techniques and open discussion on how folks can solve the problem.
The following quotation from Bob Galen's Scrum Product Ownership book says it all : "No wonder we have tension in the agile community where we have Product Owners who are struggling to balance their roles against organizational Product Management expectations"
Let me know what you think!