The purpose of these ads is not to answer the three questions she noted:
- Where is the home?
- Is the home big enough for my family?
- What’s the asking price?
So at the end of the day, I disagree...the purpose of the ad is to get you to talk to the real estate agent. The ad serves its purpose and is designed to elicit an emotional response. It reminds me that the purpose of a resume to not to get you the job, but rather to get you the interview.