Often times I've seen product marketing material and positioning focus on features of the product. This is the easy first step for technical product managers or engineers to jump right into. You ask an engineer "Why should the customer buy this product?" and the answer you get is "It does A, B, and C"...Let me propose another way
Focus on the customer's problems and needs. Make the marketing about solving their needs, making their pain points disappear. Also keep in mind the audience. Is your buyer or the person you are trying to reach with this content very technical? Do they want to hear detailed specifications or how you are going to make their lives easier?
Here is a good article that I like. Click here.
No comments:
Post a Comment