Using Social Media

Good Discussion on Social Media and Business to Business interactions.

• Social Media is Interaction, Engagement, Conversation, Relationships, not about Tools!
• Recommenders and Purchasers are consumers with expectations
• Social media allows an instantaneous response to serious brand issues. You have to live with the bad parts of social media, but you can choose to live with the good.
• Private twitter accounts? I didn't know that existed! Yammer is similar.